Overview
ABA Bank launched a heartfelt Father's Day campaign centered around a short film titled "My Father's Dream" (ក្ដីសង្ឃឹមលោកឪពុក). The campaign aimed to honor fathers everywhere while driving engagement with ABA Mobile's "Gift Zone" feature.
Client
ABA Bank
Services
2D Animation
Year
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The Work
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THE CHALLENGE
The hardest part wasn't the animation — it was resisting the urge to make it feel like an ad. ABA wanted people to feel a father's quiet sacrifice, not sell them a banking feature. So we built the film backwards: start with the memory, the small things a dad gives up without ever mentioning them, and let the brand message land last, almost as an afterthought. We kept the animation warm and simple, closer to a family photo than a commercial, so the emotion could do the convincing instead of the visuals.
WORK IN PROGRESS
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Impact
57.7K reactions, 1.3K shares, and thousands of people tagging their own fathers — proof a Father's Day story can travel further than a Father's Day ad.
Character Design
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Credits
Director :
Tie Colin
Producer :
Yon Jasonphearyuth
Art Director :
Seiha Lyhuoy
Story Writer :
Chheang Somalin
Character Design :
Seiha Lyhuoy
Storyboard :
Sophal Thean Ing
Animation :
Sophal Thean Ing / Khorn Samnangmyra /
Compositing :
Tie Colin
Sound Design :
Tie Colin
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